Cookies & Digital Tracking Policy
Detailed transparency regarding our use of cookies, local storage, and telemetry to power the Wayfair Logistic logistics engine.
Section 1: Core Functionality & Necessity (01–15)
01. Essential Session Management: We use "Strictly Necessary" cookies to keep you logged into the Wayfair Logistic dashboard as you navigate between the "Quote" and "Booking" pages.
02. CSRF Protection Tokens: These cookies prevent Cross-Site Request Forgery by ensuring that every form submission (like a shipping address update) originates from your authenticated session.
03. Load Balancing Affinity: We use cookies to route your traffic to the same server node during a single session, reducing latency for real-time tracking updates.
04. Authentication Persistence: If you select "Remember Me," a persistent cookie stores a secure, encrypted token so you don't have to re-enter credentials on every visit.
05. Language & Locale Preference: We store your preferred language (e.g., Arabic, English, Chinese) in a cookie so the interface remains consistent across your user journey.
06. Currency Display Settings: Your preferred billing currency is saved locally to ensure all freight quotes are displayed in your native denomination.
07. Shopping Cart/Draft Retention: This cookie ensures that if you start a "Shipment Draft" but accidentally close the tab, your progress is saved for 24 hours.
08. Security Incident Detection: We use cookies to identify patterns of "credential stuffing" or automated bot behavior targeting our login endpoints.
09. API Documentation State: For developers, we use cookies to remember which version of the API documentation (v2 vs v3) you were last viewing.
10. Cookie Consent Status: Paradoxically, we use a cookie to remember that you have already accepted our cookie policy so we don't show the banner twice.
11. Gateway Redirection: This cookie remembers if you are a "Carrier" or a "Shipper" to route you to the correct portal entrance.
12. Multi-Tab Synchronization: We use Local Storage to ensure that if you log out in one browser tab, you are instantly logged out of all other open tabs for security.
13. Flash/Video Player Settings: Used to remember your volume and playback preferences for our "How-to-Ship" tutorial videos.
14. Timezone Alignment: This cookie detects your local time to display "Estimated Time of Arrival" (ETA) in your current time zone rather than UTC.
15. Critical System Alerts: We use temporary cookies to ensure that "Urgent System Maintenance" pop-ups are shown to you exactly once per session.
Section 2: Cookie Usage & Classification Table
Category | Lifespan | Purpose | Data Stored |
Strictly Necessary | Session | Authentication & Security | Encrypted User ID, CSRF Token |
Functional | 1 Year | User Preferences | Language, Currency, Theme |
Performance | 30 Days | Speed Optimization | Server Node ID, Cache Flags |
Analytics | 2 Years | Site Improvement | Anonymized IP, Page Path |
Tracking/API | Session | Live Map Updates | Geo-Coordinate Hash (Temporary) |
Section 3: Analytics & Performance (16–35)
16. Anonymized Interaction Logs: We use performance cookies to see which sections of the "Global Shipping Map" are clicked most frequently.
17. Page Load Telemetry: These cookies measure how long it takes for our "Rate Calculator" to return a value, helping us optimize database queries.
18. Error Reporting (Sentry/Bugsnag): If a page crashes, a cookie helps us identify the sequence of events that led to the error without identifying you personally.
19. A/B Testing Identifiers: We may show 50% of users a "New Layout" for the tracking bar; a cookie ensures you don't flip-flop between versions.
20. Referrer Tracking: We log which maritime news site or search engine brought you to Wayfair Logistic to optimize our marketing spend.
21. Heat-Mapping (Hotjar/CrazyEgg): We use these to see where users hover their mouse, identifying "Friction Points" in the booking process.
22. Scroll Depth Monitoring: This helps us understand if users are actually reading our 110-point legal documents or just skipping to the bottom.
23. Search Term Analysis: We track the keywords used in our "Help Center" search bar to create new articles for missing topics.
24. API Latency Tracking: For our tech-heavy users, we track the response time of our "Webhooks" to ensure high-speed data delivery.
25. Conversion Attribution: This cookie tells us if an email we sent you about "Discounted Freight" actually led to a new booking.
26. Browser Capability Check: Detects if your browser supports WebGL (used for our 3D container-loading visualization tool).
27. Abandoned Quote Recovery: We use a pixel to see if you left a high-value quote unfinished, allowing our team to offer manual assistance.
28. Bounce Rate Analysis: Identifies if users leave the site immediately, suggesting our landing pages are loading too slowly in certain regions.
29. Video Engagement Stats: Tracks how much of our "Compliance Webinar" you watched to provide you with a "Certificate of Completion."
30. Content Personalization: Suggests "Recent Shipping Routes" based on your previous 5 searches to speed up your workflow.
31. ISP Data Logging: Used to identify if certain Internet Service Providers are experiencing lag when connecting to our logistics cloud.
32. Device Type Optimization: Ensures the "Mobile View" is triggered for tablets and phones while maintaining the "Desktop Table View" for workstations.
33. Click-Through Rate (CTR): Measures the effectiveness of our "Live Chat" button placement.
34. Document Download Tracking: Logs when a "Commercial Invoice" or "Packing List" template is downloaded for internal audit purposes.
35. Feedback Loop ID: Connects your "Star Rating" on a shipment to your specific session so we can investigate low-rated deliveries.
Section 4: Third-Party & API Pixels (36–50)
36. Google Maps API Cookies: Essential for rendering the "Live Vessel Tracking" maps; these are controlled by Google’s privacy policy.
37. Stripe Payment Metadata: Used by our payment processor to identify and prevent fraudulent credit card transactions.
38. LinkedIn Insight Tag: Allows us to measure the effectiveness of our "Professional Freight Services" ads shown to logistics managers.
39. Zendesk/Intercom Chat State: Ensures that if you start a chat with "Support," the conversation stays open as you move between pages.
40. YouTube Embedded Player: Used when we embed maritime training videos; these cookies track video views and bandwidth usage.
41. HubSpot CRM Integration: Syncs your cookie ID with our sales database only if you have explicitly submitted a "Contact Us" form.
42. Cloudflare Security Pixels: Helps distinguish between a human shipping manager and a "Scraper Bot" trying to steal our rate data.
43. Social Sharing Buttons: If you share a tracking link to Twitter/X, their cookies may track that interaction.
44. Recaptcha v3: We use invisible Google Recaptcha to protect our "Sign Up" page from fake accounts.
45. Font Loading (Google Fonts): Some browsers may use cookies to cache our specific typography, improving load times on subsequent visits.
46. Freight Forwarder Network Pixels: Used if you are part of a specific "Agent Network" to display co-branded logos.
47. AWS CloudFront Tracking: Used to optimize the delivery of large "Bill of Lading" images from the server closest to you.
48. Mailchimp/SendGrid Tracking: Tracks if "Booking Confirmations" reached your inbox or were caught in a spam filter.
49. Twitter/X Conversion Pixel: Measures if our logistics updates on social media are driving traffic to the portal.
50. Microsoft Clarity: Provides "Session Replays" to help our developers fix UI bugs that only happen on specific browser versions.
Section 5: User Control & Legal (51–60)
51. Right to Opt-Out: You can decline all non-essential cookies via our "Privacy Preference Center" at any time.
52. Browser-Level Blocking: You may configure your browser (Chrome, Firefox, Safari) to reject all cookies; however, the Wayfair Logistic dashboard will cease to function.
53. "Do Not Track" (DNT): While we do not currently support DNT headers due to lack of industry standards, we offer granular manual toggles.
54. Cookie Lifespan Transparency: No cookie on our site has a lifespan exceeding 24 months, in accordance with EU ePrivacy regulations.
55. Clear-Site-Data Header: When you log out, we send a signal to your browser to instantly wipe all Wayfair Logistic cookies and local storage.
56. Third-Party Audits: We perform a "Cookie Audit" every 6 months to ensure no "Zombie Cookies" or unauthorized pixels have been added.
57. Impact on Logistics Speed: Disabling performance cookies may result in a 20-30% slower experience when loading large manifests.
58. Consent Logging: We store a record of when and how you gave consent to our cookies for 5 years to meet legal audit requirements.
59. Policy Updates: Any new tracking technology added to the site will be reflected in this policy within 14 days of deployment.
60. Contact for Data Privacy: For questions regarding your digital footprint, contact
data-privacy@Wayfair Logistic.com.